How Course Architecture Shapes Club Identity
JDR sat down with Derek Sussner recently on his "Brands Made Meaningful" podcast series to discuss how golf architecture, among other important elements, plays a huge part in creating and supporting a Club's identity. Derek is the founder and creative at Sussner, a marketing firm based in Minneapolis, MN who partnered with JDR back in 2023 during the process of revitalizing a golf course. Ultimately the efforts completely enhanced and rebuilt the identity of the property, leading to the complete rebranding of Lemon Bay Golf Club in Englewood, Florida.
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